Xiaomi's Entrepreneurial Thinking - Lei Jun's First Book on Business Thinking
Xiaomi's methodology, an internal reference book, provides a complete analysis of the business thinking behind founding and operating Xiaomi.
Lei Jun systematically reviewed his 30 years of entrepreneurial experience and business philosophy, and deeply analyzed the "Xiaomi model." He believes that the core of his continued success lies in doing only one thing: adhering to the "Internet manufacturing" route, promoting an efficiency revolution, and maximizing user benefits and economic efficiency.
In the book, Lei Jun publicly reveals for the first time his three ironclad rules, seven key principles, high-efficiency model, blockbuster product model, and ecosystem elements, covering multiple dimensions of experience in management, investment, and work. It provides reference and guidance for entrepreneurs and managers, and can also provide ordinary people with the mindset for continuous improvement.
雷军
Engineer, entrepreneur, and founder of Xiaomi Group. Born in Xiantao, Hubei Province in 1969, he graduated from the Department of Computer Science at Wuhan University and is an honorary professor at Wuhan University. In 1992, he co-founded Kingsoft Software and became its CEO in 1998. In April 2010, he founded Xiaomi, which became the youngest Fortune Global 500 company in just nine years. He proposed the business philosophy of "following the trend" and summarized the well-known "Xiaomi Methodology" in seven words: focus, excellence, word-of-mouth, and speed. He currently serves as Chairman and CEO of Xiaomi Group and Chairman of Kingsoft Group.