CartFlows – Visual Checkout & Sales Funnels with One-Click Order Bumps / A/B Testing

Download Version

• CartFlows Pro v2.1.7 + Free v2.1.15

CartFlows Product Core Introduction

Product Overview

CartFlows is a comprehensive sales funnel building and optimization plugin designed specifically for the WordPress and WooCommerce ecosystem. Its core mission is to address the inherent bottleneck in the conversion process of standard WooCommerce stores—namely, the generic and inefficient checkout process. CartFlows is more than just a plugin; it's a complete solution designed to transform your website from a simple online store into a sophisticated, high-performance sales engine that guides customers through the purchase process and maximizes their value. .  

This plugin empowers website operators with unprecedented control through a range of powerful features. A key feature is a visual funnel editor called "Canvas Mode," which allows you to intuitively design and understand the entire customer journey, much like drawing a flowchart. In addition, it integrates a variety of marketing tools designed to directly boost revenue, such as "One-Click Upsells" which are seamlessly displayed after a customer makes a payment, and "Order Bumps" which are added directly on the checkout page. To ensure optimal results at every stage, CartFlows also includes a powerful built-in A/B testing feature, allowing you to validate and optimize page design, copywriting, and pricing using real data, thereby scientifically improving conversion rates. .  

CartFlows has a broad target audience, including any WooCommerce website owner looking to boost their online sales. Whether you're an e-commerce seller of physical goods, a digital content creator offering online courses or ebooks, a consultant seeking efficient customer conversion, or a WordPress development agency building high-value websites for clients, CartFlows provides a proven suite of tools. It directly solves several of the most challenging problems in e-commerce: extremely high shopping cart abandonment rates due to cumbersome processes, excessively low average order value (AOV), and rigid shopping experiences that fail to meet the needs of personalized marketing. With CartFlows, you can build a truly conversion-centric, continuously optimized automated sales system.

Key Features

Visual Sales Funnel Builder

With the unique "Canvas Mode," you can intuitively design, plan, and understand complex customer buying processes. This bird's-eye view transforms abstract marketing strategies into concrete, manageable steps. The drag-and-drop interface allows you to easily build the entire path from lead capture, product demonstration, checkout, to post-purchase upselling, making complex marketing automation processes clearly visible, facilitating optimization and decision-making. .  

One-Click Upsells & Downsells

This feature is designed to capitalize on the peak of a customer's buying intent. Once a customer completes their initial purchase, the system immediately presents them with a highly relevant upsell or downsell offer. Crucially, customers accept and complete payment with a single click, without needing to re-enter any payment information. This seamless experience eliminates all friction, significantly boosting repeat conversion rates and consequently increasing the average order value (AOV) per customer. .  

Adding order bumps to the checkout page.

On the checkout page, where customers are about to complete payment, you can strategically present an irresistible add-on product or service option. This is typically an impulse-buy product that highly complements the main item and is priced affordably. Customers simply check the box, and the item is seamlessly added to their order. Experience has shown that this seemingly small feature can generate an additional 10% to 30% in revenue for merchants, making it one of the most effective ways to increase the value of a single order. .  

A/B Split Testing

Say goodbye to guesswork and intuition in marketing. CartFlows' powerful A/B testing capabilities allow you to create multiple versions of any page in the funnel (including elements such as titles, copy, images, prices, and button colors) for comparative testing. The system automatically allocates traffic to different versions and accurately tracks various conversion metrics. Through scientific data analysis, you can clearly see which version delivers the highest conversion rate and revenue, enabling you to make data-driven optimization decisions and continuously improve the overall performance of your funnel. .  

High-Converting Template Library

To help you get started quickly, CartFlows offers a vast library of professionally designed and conversion-optimized pre-built templates covering every step of the sales funnel, including landing pages, checkout pages, upsell pages, and thank-you pages. These templates can be imported with a single click and work seamlessly with all major WordPress page builders such as Elementor, Divi, and Bricks Builder. This means you can build a professional, aesthetically pleasing, and high-conversion-potential sales funnel in minutes without starting from scratch, saving significant design and development time. .  

Dynamic & Smart Offers

Personalization is key to improving conversion rates. CartFlows' dynamic offers feature allows you to set sophisticated, intelligent rules based on specific customer behavior and attributes. For example, you can dynamically display the most relevant and likely-to-be-accepted upsell or add-on products based on specific products a customer purchased, the total amount in their cart, their location, or even whether they used coupons. This precise marketing is far more effective than generic recommendations and can significantly increase offer acceptance rates. .  

A modern checkout experience with a field editor.

WooCommerce's default checkout forms often lead to customer churn due to excessive fields and cluttered layouts. CartFlows allows you to completely transform this experience. With its flexible checkout field editor, you can freely add, remove, rename, or reorder any field. Furthermore, it supports creating clean, single-column layouts, guided two-step checkout processes, and integrates modern features such as address autofill and real-time email verification. All of this creates a fast, uninterrupted, and reliable checkout environment that effectively reduces friction in the process, significantly lowering cart abandonment rates. .  

These functions do not exist in isolation, but rather form a synergistic and complete system. You can get high conversion rates from...templateStart rapid deployment, throughA/B testingContinuously optimize its performance and utilizeModern checkout processReduce customer churn, and ultimately throughDynamic upselling and order additionsMaximize the value of every successfully converted customer. This "build-optimize-maximize" closed-loop process is the core logic behind CartFlows' transformation of your website into a continuous growth engine.

Target audience and usage scenarios

E-commerce Store Owners

• Scene: You run an online store selling physical products and are facing the challenges of high shopping cart abandonment rates and low repurchase rates.
• Solution: Create an optimized two-step checkout process using CartFlows, capturing the user's email information in the first step to prepare for subsequent marketing and cart abandonment recall. On the checkout page, add a complementary order add-on option (such as professional cleaners or shoelaces) to your flagship product (like sneakers). After the customer completes payment, recommend extended warranties or multi-item discounts via one-click upselling to effectively increase average order value and customer lifetime value.  

Online Course & Digital Product Creators

• Scene: You sell online courses, ebooks, or software subscriptions and want to maximize the value for each student or user.
• Solution: Design a multi-tiered sales funnel. The initial sales page promotes your core course. Once a student makes a purchase, immediately offer them access to a premium "elite community" or a "one-on-one coaching" package via a one-click upsell feature. If they decline the upsell, use the downsell feature to recommend a more affordable related ebook or mini-course, ensuring value conversion for customers with varying spending intentions.  

Consultants and Service Providers

• Scene: If you offer professional consulting services or hourly coaching packages, you need an efficient and professional process to convert potential customers and complete online signing and payment.
• Solution: Build an automated funnel from lead generation to service delivery. First, use a dedicated landing page to promote free “exploratory calls” or webinars to gather leads. After service communication, direct interested customers to a tailored checkout page to purchase your core service package. On this page, offer value-added options such as “priority support” or “expedited project” via order add-ons.  

WordPress Agencies & Developers

• Scene: You build WordPress websites for your clients and want to offer high-value-added services that deliver measurable business returns, not just basic website building.
• Solution: Make CartFlows a standard offering for your e-commerce clients. Leveraging its extensive template library and deep integration with mainstream page builders, you can quickly deploy and customize professional sales funnels for your clients. Through A/B testing and data analytics capabilities, you can clearly demonstrate to your clients how your solutions directly increase their sales and conversion rates, proving the value of your services and securing longer-term partnerships.

Comparison of similar plugins

Key differences

• CartFlows' unique/advantageous perceptionThe combination of Store Checkout with a visual funnel, conditional Dynamic Offers, built-in traffic splitting, and the new Funnel Analytics leans more towards "“End-to-end conversion optimization”。
• FunnelKit FeaturesIt also covers Bump/one-click add-on sales, and emphasizes the built-in A/B testing and rich template/widget ecosystem.
• Features of CheckoutWCStrengths are Checkout UI/Template 与 Order Bump/UpsellIt's more like a lightweight approach of "replacing the checkout page + increasing AOV".
• Checkout Blocks (Official)Focusing on Blockchain Settlement UI customization，Not included The native Bump/One-click add-to-sale/experiment features are suitable for basic experience upgrades.

User Feedback Highlights

“"A game-changer in sales conversion"”

Extensive user feedback confirms that CartFlows is a disruptive tool for any website serious about online sales. Users particularly praise its integration of powerful features such as order upselling, one-click reselling, and A/B testing, forming a complete revenue-maximizing toolchain. Many reviews indicate that simply introducing these features has brought immediate sales growth to their businesses. .  

“"Exceptional user experience and ease of use"”

Despite its powerful features, CartFlows has received widespread praise for its ease of use. Users generally find its interface intuitive, allowing even beginners to quickly get started with the sales funnel concept. In particular, its rich library of pre-made templates and seamless compatibility with mainstream page builders significantly reduce the learning curve and implementation difficulty, allowing users to focus on marketing strategies rather than technical details. .  

“"The perfect WordPress alternative to ClickFunnels"”

Many users consider CartFlows an ideal alternative to managed funnel platforms like ClickFunnels. They emphasize that CartFlows not only offers the same level of powerful funnel building capabilities, but more importantly, it keeps all functionality, data, and customer information within the user's own WordPress website. This provides unparalleled flexibility, data ownership, and deep integration with the existing WordPress ecosystem—advantages that external hosting platforms cannot match. .

Suggestions for pairing with other plugins/themes

CartFlows was designed to work seamlessly with the powerful tools available in the WordPress ecosystem. Here are some recommended pairings to build a robust e-commerce technology stack:

• Page Builders:
  • suggestion: CartFlows integrates deeply with all major page builders, allowing you to freely design each page of the funnel through visual drag-and-drop. For the best experience, it is highly recommended to use it with... Elementor, Divi, Beaver Builder 或 Bricks Builder Used together.  
• E-commerce and Payments:
  • suggestion: WooCommerce This is the foundation and prerequisite for running CartFlows. Regarding payments, CartFlows' checkout page supports all WooCommerce-compatible payment gateways. For the core functionality of one-click add-on sales, it natively supports [various payment gateways]. Stripe, PayPal, WooCommerce Payments, Square 和 Authorize.Net We cooperate with multiple major global payment service providers, including [list of providers], to ensure the security and smoothness of the transaction process.  
• Learning Management System (LMS) and Membership Plugins:
  • suggestion: If you sell online courses or run a membership website, you can integrate CartFlows with... LearnDash Leading LMS plugins or Paid Memberships Pro This can be combined with membership system plugins. This allows you to create highly optimized sales and renewal funnels for your courses and membership tiers; for example, after a user purchases a basic course, you can use upselling features to recommend they upgrade to a premium course or an annual membership.  
• Marketing Automation:
  • suggestion: CartFlows focuses on building efficient sales funnels, which you can connect to professional marketing automation platforms for more complex customer relationship management. OttoKit Wait for native integration, or utilize   Zapier、Bit Integrations Connector tools allow you to automatically trigger email sequences, update customer tags in your CRM system, or add them to specific advertising audiences based on user behavior in the funnel (such as purchasing, abandoning checkout, accepting upsells, etc.), achieving comprehensive automated marketing.

Notes and Implementation Tips

• Usability and experience of one-click add-to-sale High dependence on payment gateways Before deployment, be sure to verify the capabilities and configuration. “Supported Payment Gateways” Create a checklist and conduct real-world process testing in the sandbox.
• If you already have a site-wide block-based theme and Checkout Blocks, CartFlows can be used as... Marketing layer reinforcement(Bump/Upsell/Experiment/Analysis), balancing UI and growth.

Frequently Asked Questions (FAQ)

Download and use