Download Version
- Merto v1.3.1
Merto Core Introduction
Product Overview
Merto is a WooCommerce WordPress theme for multi-industry e-commerce scenarios, produced by skygroup, the author of ThemeForest Power Elite, with 1200+ sales and about 4.82/5 ratings in the official marketplace, and has been chosen as a Featured Item, which means that it has been heavily battle-tested in terms of both design finish and e-commerce It has been chosen as Featured Item, which means that it has been battle-tested in terms of design finish and e-commerce functionality.
The theme has built-in 6+ independent e-commerce homepage layouts, focusing on covering high SKU shopping mall scenarios such as “supermarkets, electronics, general department stores”, and the product list, category navigation and promotional blocks are all designed around the "multi-category, high-conversion" design. You can freely drag and drop to adjust the layout through the Elementor visual editor, and with the powerful theme options panel, you can switch the color scheme, fonts, header and footer layouts or the overall store style with a single click, reducing the reliance on custom code.
In terms of e-commerce functionality, Merto deeply integrates with WooCommerce and supports common high-conversion components such as Ajax product search and shopping cart, Quick View, load more/unlimited product listings, responsive Mega Menu, etc. It is also compatible with Contact Form 7, WPML, the latest version of WooCommerce and WordPress. WooCommerce and WordPress, suitable for internationalized mall for multilingual users. The theme adopts responsive layout and mainstream browser compatibility program to ensure a good shopping experience on both desktop and mobile.
Key Features
Multi-purpose design specializing in e-commerce: Multi-purpose mall theme created specifically for WooCommerce, can be a comprehensive supermarket, but also covers electronic products, daily necessities and other industries.
6+ Supermarket & Electronics Home Demo: Built-in 6+ sets of supermarket, electronic and general store style home page layouts out-of-the-box, suitable for rapid replication of mature e-commerce information architecture.
Elementor Visual Building: The entire site is built on the Elementor editor, which allows you to modify the front page layout, module order, and content styles without having to write code.
Powerful Theme Options Panel: Through the theme options can control the site color , fonts , layout width , header and footer styles and other global configurations , suitable for non-technical operators daily maintenance .
Complete shopping experience components: Support Ajax search, Ajax shopping cart, product quick preview, product list load more/infinite scroll, etc., which helps to improve the conversion rate and browsing depth.
Mobile-first, responsive layout: Automatically adapts to desktops, tablets and cell phones, and conducts compatibility tests for multi-browser environments to ensure a consistent shopping experience across different terminals.
Multi-language and RTL support: Compatible with WPML, supports RTL language direction, suitable for cross-border e-commerce sites targeting right-to-left language markets such as the Middle East and South Asia.
Multi-Vendor Expansion Potential: Mark Dokan in ThemeForest tag to facilitate the construction of multi-vendor malls (specific multi-vendor functionality still needs to be realized with the corresponding plugin).
Ongoing maintenance updates: As of December 2025, Merto is still being updated regularly and is compatible with WordPress 6.8.x and WooCommerce 9.x.x, which is good for long-term stability.
Target audience and usage scenarios
Applicable Population:
- Teams operating multi-category e-commerce sites such as general supermarkets, electrical appliances malls, and daily necessities
- Operators/designers who need to quickly build medium to large SKU e-commerce sites and have a need for page visualization and editing.
- Sellers doing cross-border e-commerce and want to support multi-language + RTL
- Webmasters who build sites with Elementor but want to optimize the product presentation and shopping experience in more depth.
Typical usage scenarios:
- Supermarkets / Grocery Stores: E-commerce sites that need to centralize multiple category entries, pop-up products, limited-time promotions and offers on their home page.
- Electronic Products MallVertical malls with more SKUs, such as cell phones, computers, digital accessories, etc., need clear category navigation and filtering.
- General Merchandise / Household Goods Site: Mixed sales of furniture, appliances, and lifestyle products require juggling multiple category styles in one theme.
- Cross-border B2C Mall: For users in Europe, America, the Middle East and other multi-regions, through the WPML + RTL support, to realize multi-language and multi-currency e-commerce experience.
Comparison of similar plugins
| Core Functionality / Themes | Merto Multipurpose WooCommerce Theme | Emall Multipurpose WooCommerce Theme | Loobek Elementor Multi-Purpose Theme |
|---|---|---|---|
| Multi-purpose / multi-industry e-commerce positioning | ✅ | ✅ | ✅ |
| Focus on Supermarket / Grocery / Electronics Layout | ✅ (6+ Supermarkets, Electrical Home) | ✅ (for electronics, grocery, supermarket, etc.) | ✅ (official description applies to groceries, electronics, supermarkets, etc.) |
| Number of built-in homepage demos ≥ 20 | ❌ (about 6+ home demos) | ✅ (30+ Home Demo) | ✅ (25+ Home Demo) |
| Elementor Visual Editor Support | ✅ (clearly labeled “Elementor Builder”) | ✅ (Labeled “Elementor Builder”) | ✅ (Officially positioned as Elementor Multipurpose WooCommerce Theme) |
| WooCommerce Deep Integration & E-commerce Features | ✅ | ✅ | ✅ |
| Suitable for “small number of high quality demos + quick start”.” | ✅ | ❌ (more in favor of a large selection of styles) | ❌ (more demos) |
| ThemeForest Still recently updated (2025) | ✅ (2025-12 Update) | ✅ (2025-12 Update) | ✅ (2025-11 Update) |
Differences and selection recommendations
Merto: It is more suitable for teams who want to quickly replicate a mature supermarket/electronic layout and don't want to repeatedly choose among dozens of demos. The number of home pages is moderate, the information structure is relatively focused, suitable for small and medium-sized teams to quickly land a “decent supermarket” type of site.
Emall: More inclined to the “multi-industry all-you-can-eat” route, 30+ Home Demo covers clothing, furniture, e-commerce and other vertical industries, suitable for multi-site needs or want to frequently change the style of the team.
Loobek: Emphasis on Elementor + Multi-industry + Conversion Optimization, with richer layout of homepage and product pages, suitable for operation teams who care a lot about both visual and conversion details and are willing to spend time on layout polishing.
User Feedback Highlights
Design Aesthetics: “The design of the theme is very clean and modern, it doesn't look cluttered like many e-commerce themes, and this minimalist style greatly enhances the tone of our products.”
Customization flexibility: “As a store owner who doesn't know how to code, it's great that I can modify almost any element I can see just through Elementor.”
Modern appearance, close to the mainstream big electric style: Many buyers choose it for electronic products and comprehensive supermarket type website, the overall layout and components closer to the mainstream mall.
Lower cost to get started: With Elementor + one-click demo import, non-development background users can quickly reproduce the demo site effect.
Suggestions for pairing with other plugins/themes
Page Building and Layout Extension: Elementor (required): for the home page, landing page, topic pages and other visualization of the building, and the depth of the theme with.
E-commerce & Shopping Experience Enhancement
- WooCommerce core plugin: realize products, shopping cart, checkout and other basic e-commerce functions, Merto that is designed around WooCommerce.
- Merchandise attribute extension, variant gallery class plug-ins: suitable for clothing, footwear, electronic accessories, such as multi-specification goods, in Merto's existing product layout to enhance the display effect.
Multilingualism and Localization: e.g. WPML: Compatible with Merto to create standalone translations for Chinese + English + other languages, suitable for cross-border e-commerce.
Forms & Contacts: e.g. Contact Form 7, used to collect user inquiries, after-sales forms, wholesale inquiries, etc., has been marked in the compatibility list.
Frequently Asked Questions (FAQ)
1. What type of e-commerce website is Merto theme suitable for?
Merto is a multi-purpose e-commerce theme specially designed for WooCommerce, with built-in mall layouts for supermarkets, electrical appliances, fashion, sports, shoes and boots, furniture, groceries, glasses, daily necessities and other industries, which is very suitable for a comprehensive supermarket-type websites or B2C malls with a large number of categories.
2. Do I have to use Elementor? Can I use the default editor?
Merto's home page and most of the mall pages are based on Elementor Page Builder prefabricated layout, and support for Elementor Flexbox Container, it is recommended to use Elementor to build and adjust the page structure, in order to get the most complete design capabilities and visualization experience. You can still use WordPress default editor to write daily articles, but if you want to reproduce the effect of the demo site and flexibly reformat the home page, we recommend using Elementor.
3. Is there a one-click import function for the demo site?
Merto provides Easy One Click Demo Import, which can import demo data with one click, including homepage layout, menu, widgets and sample products, and then replace them with your own content after importing, which greatly shortens the time of building a website.
4. What e-commerce related enhancements does Merto offer?
On top of WooCommerce, Merto integrates a variety of features that enhance the shopping experience, such as:
- Ajax Real-Time Search (Ajax Search)
- Ajax Shopping Cart with Single Ajax Add To Cart (Ajax Cart / Single Ajax Add To Cart)
- Product Quick View (Product Quick View)
- Shop Load More / Infinite Scroll
- Merchandise Color Filtering & Color Swatches (Filter by Color & Color Swatches)
- Catalog Mode (can hide price/buy buttons, suitable for sample catalogs)
These features can significantly improve browsing efficiency and conversion rates.
5. How does it perform on mobile? Is the theme responsive?
Merto uses 100% Fully Responsive Designed with an adaptive layout optimized for desktop, tablet and mobile, the product listings, navigation menus and filtering panels are individually laid out on mobile for e-commerce sites with a high percentage of mobile access.
6. Do you support multi-language and RTL (right-to-left) languages?
Support. Merto is compatible with multi-language plugins such as WPML and provides RTL support for right-to-left language marketplaces such as Arabic, Hebrew, etc., making it ideal for cross-border e-commerce and multi-region sites.
7. Can we do a multi-vendor/marketplace type of site?
Merto itself is a single-merchant WooCommerce theme, but is functionally compatible with Dokan Multi-Merchant plugin can be used to build a multi-merchant mall (e.g. mall platform + store onboarding). Multi-merchant functionality itself is still dependent on plugins such as Dokan, the theme is responsible for providing a compatible front-end display and style.
8. Is Slider Revolution built-in and is it possible not to use this slideshow?
Yeah, Merto bundled it. Slider Revolution Slideshow plugin (used as a large banner on the homepage and some visual blocks). If you don't need a complex animated display, you can:
- Disable or remove the module that uses Slider Revolution in favor of the Banner/Slider module that comes with Elementor;
- Or keep the plugin and use it only on a few pages that require high visual impact.
The theme does not force all pages to rely on Slider Revolution.
9. What are the minimum requirements for the server environment?
Officially, there are no restrictions on particularly harsh environment configurations, but it is recommended for stability reasons:
- Use the current official WordPress recommended PHP version (e.g. 8.0 and above);
- At least 512M
memory_limitFor medium to large shopping centers, 1G or higher is recommended; - Ensure that MySQL / MariaDB, HTTPS, and the appropriate PHP extensions (curl, mbstring, json, etc.) are functioning properly;
- In order to import the demo and run Elementor with a single click, it is recommended to use a newer version of PHP and plenty of memory.
These are generic WooCommerce mall best practices that work well with the theme.
10. How often are the themes updated? Do you keep up with new versions of WordPress and WooCommerce?
On the official ThemeForest page, Merto is marked as Recently Updated and shows that the last update was made in early December 2025, indicating that the author is continuing to maintain and make compatible the new version of WordPress / WooCommerce, which is an important sign of stability for an e-commerce site that needs to run for a long time. This is an important signal of stability for e-commerce sites that need to run for a long time.
11. How many homepage layouts are available for the demo site? Can I switch styles at a later stage?
Merto currently provides 6+ sets of supermarkets, electronic home page Demo, while there are a variety of product details and filtering layout styles to choose from. You can:
- Adjusting the structure of the existing home page through theme options or Elementor.
- Use the one-click import function to import other Demos, and then keep only the pages you need.
- Keep multiple homepage layouts for different promotional landing pages in the same site at the same time.
12. Will the performance be slow? Is it suitable for medium and large shopping centers?
From the third-party evaluation and introduction, one of the design focuses of Merto is high performance and fast loading, with streamlined AJAX functionality and responsive layout, suitable for e-commerce sites with a large number of products. The actual performance also depends on the host configuration, caching/CDN strategy and plug-in combination, it is recommended to use with page caching, object caching and image optimization plug-ins to get better loading speed.
