In WordPress site building and daily SEO operations, we often encounter a dilemma: the post has been published for some time and has been accepted by Google, but found that the URL link (Slug) is too long, too ugly, or does not contain the core keywords.<\/p>\n\n\n\n
Change it?<\/strong> Fear of 404 dead links, resulting in the original Google ranking and traffic overnight to zero. No change, right?<\/strong> Looking at long and unfocused URLs not only affects click-through rates, but may also limit the page's ranking ceiling.<\/p>\n\n\n\n This article will be from the perspective of the first-line SEO practice, for you to thoroughly speak through: has been included in the article link in the end can not change? When to change? And how to realize the \u201cno loss\u201d modification.<\/p>\n\n\n\n If your article link is currently a \u201cshroud\u201d containing a lot of meaningless prepositions: Then it is highly recommended that you streamline it into short links that contain core keywords: Streamlining URLs delivers three immediate SEO benefits:<\/p>\n\n\n\n Modifying included links is a double-edged sword.\u201cIf you can leave it as it is, you can leave it as it is.\u201d<\/strong>is an old saying in the SEO world, but that doesn't mean it should never be changed. The core criteria for deciding whether or not to modify lies in theThe current ranking performance of the page.<\/strong><\/p>\n\n\n\n If this article is currently ranked consistently in the Google First page (especially the first three)<\/strong>and continues to bring you accurate natural traffic, thenNever touch the URL.<\/strong>. Even if the current link is long and ugly, Google has already recognized its weight. At this time to modify, even if the 301 redirection, will experience weight recalculation, bringing the risk of unnecessary ranking fluctuations.<\/p>\n\n\n\n If the article is indexed but the following conditions exist, revise it decisively:<\/p>\n\n\n\n It's better to have a long pain than a short one, and switch to short links containing core terms early on to keep the page light enough to compete.<\/em><\/p>\n\n\n\n Before deciding whether or not to modify, you have to know where the article is really at the moment. Never use your own browser to search directly, which can be influenced by personalized recommendations. The following three objective methods are recommended:<\/p>\n\n\n\n This is the official Google data, the most accurate:<\/p>\n\n\n\n If you're using the Rank Math plugin and have a Google account tied to it:<\/p>\n\n\n\n Open your browser'sIncognito Window<\/strong>, search for your core keywords. If you go through the first page or even the second page and don't see your article, it means that the current link isn't bringing you any significant ranking dividends and the risk of modification is extremely low.<\/p>\n\n\n\n If you decide to change the URL based on the above criteria, theNever just change the link in the editor and hit update!<\/strong> This can cause the original link to become a 404 error page, which is heavily penalized by Google.<\/p>\n\n\n\n The only safe practice for modifying links is:Synchronize the setting of 301 Permanent Redirect.<\/strong><\/p>\n\n\n\n A 301 redirect is like a \u201cchange of postal address\u201d on the Internet. It clearly tells the Google crawler: \u201cThis page is not gone, it's just moved, so please transfer all the previous ranking weight to the new address.\u201d<\/p>\n\n\n\n For pages that have already been indexed by Google: Evaluating rankings is a prerequisite, long-term interests are the core, and 301 redirection is the safety bottom line.<\/strong><\/p>\n\n\n\n As long as the article isn't currently ranking for a core term, boldly optimize lengthy URLs into clean, short keyword-rich slugs with standard 301 redirects. After surviving the brief recrawl period, your pages will definitely see better SEO performance.<\/p>","protected":false},"excerpt":{"rendered":" Can I change the URL of an article after it has been included in Google? In this article, we analyze the SEO risk and judgment standard of WordPress to modify the included links. Teach you how to use 301 redirects to realize the fixed links without loss of modification, to enhance the click rate and ranking.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[99],"tags":[],"class_list":["post-5450","post","type-post","status-publish","format-standard","hentry","category-wordpress-optimization"],"acpt":{"meta":[]},"_links":{"self":[{"href":"https:\/\/www.6ebook.com\/en\/wp-json\/wp\/v2\/posts\/5450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.6ebook.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.6ebook.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.6ebook.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.6ebook.com\/en\/wp-json\/wp\/v2\/comments?post=5450"}],"version-history":[{"count":0,"href":"https:\/\/www.6ebook.com\/en\/wp-json\/wp\/v2\/posts\/5450\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.6ebook.com\/en\/wp-json\/wp\/v2\/media?parent=5450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.6ebook.com\/en\/wp-json\/wp\/v2\/categories?post=5450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.6ebook.com\/en\/wp-json\/wp\/v2\/tags?post=5450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}I. Why Streamline and Optimize URLs (Slugs)?<\/h2>\n\n\n\n
yourdomain.com\/comprehensive-guide-to-site-planning-for-new-products-location-selection-and-layout<\/code><\/p>\n\n\n\nyourdomain.com\/product-site-planning<\/code><\/p>\n\n\n\n\n
for<\/code>, to<\/code>, and<\/code> Waiting for deactivated words can expose core keywords directly to crawlers and improve relevance.<\/li>\n\n\n\nII. The gold standard of judgment: to change or not to change?<\/h2>\n\n\n\n
\ud83d\udfe2 Be determined not to modify the situation (Don't fix what is not broken)<\/h3>\n\n\n\n
\ud83d\udd34 Situations that must be decisively modified<\/h3>\n\n\n\n
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Third, practical guide: how to accurately view the real Google ranking of the page?<\/h2>\n\n\n\n
1. The only authoritative standard: Google Search Console (GSC)<\/h3>\n\n\n\n
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2. WordPress Plugin Direct: Rank Math Analytics<\/h3>\n\n\n\n
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3. No-trace mode somatosensory testing<\/h3>\n\n\n\n
Fourth, modify the link of the \u201cabsolute security premise\u201d: 301 redirection<\/h2>\n\n\n\n
How to set up a 301 in WordPress:<\/h3>\n\n\n\n
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Rank Math -> Redirections<\/code>.<\/li>\n\n\n\nAdd New<\/code>.<\/li>\n\n\n\n301 Permanent Move<\/code>.<\/li>\n\n\n\nAdd Redirection<\/code> can take effect.<\/li>\n<\/ul>\n<\/li>\n\n\n\nRedirection<\/code> plugin, the operating logic is exactly the same as above.<\/li>\n<\/ol>\n\n\n\nV. Summary<\/h2>\n\n\n\n